Moving One Step Ahead

Environment, Sustainability, Renewables, Conservation, Water Quality, Green Building — And How to Talk about it All!

Turning Green Into Green: Is it OK?

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There’s a lot of debate these days on the motivation behind all of these businesses going green. Businesses large and small produce more than 50% of all global warming gases and nearly 75% of the waste generated. As a result, they stand to play a significant role in our quest to improve our sustainability as a nation. And more and more, businesses that go green seem to find that they profit from their efforts. And here’s the thing: There is absolutely nothing wrong with that.

If becoming more efficient, having a marketing advantage, and saving money is the initial driving factor to eventually doing good, then I’m all for it. Eventually, it will become a cycle of companies producing more green products in a more sustainable way, and consumers demanding more. Then more companies of all sizes will have no choice but to follow.

While I am not personally a big supporter of WalMart and believe they have along way to go. I do believe that they have it within their power the ability to catalyze immense change the world over in how goods are manufactured and distributed. They are making demands of their vendors, who in turn make demands of their vendors, and so on. You see where all of this is going.

Remember the first step in addressing any problem is awareness. And that’s where we’re at now. There is a lot of work that needs to be done. And if business leads the way, we all will follow. Eventually it will become just the “way things are done.”

Elizabeth Striano
Consultant and writer on sustainability and the environment

Helping you leave a green footprint on the world…


Author: Elizabeth Striano

Elizabeth Striano is a science writer and editor and owner of A Green Footprint LLC, which provides communications and sustainabiilty consulting services to environmental consulting firms, nonprofits, and a variety of businesses and organizations.

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